The Evolution of CRM: Mastering the C4 Customer Experience The landscape of customer relationship management (CRM) has undergone a fundamental transformation, moving beyond a singular focus on sales to embrace the entire Customer Experience (CX) lifecycle. At the forefront of this shift is C4 Customer Experience (C4X), an integrated cloud solution designed to modernize how businesses engage with their customers across all front-office functions. The Power of Integration: Building a Unified Portfolio C4 Customer Experience is an umbrella term for a robust, combined suite of solutions. Its strength lies in successfully integrating technology from acquired market leaders like Gigya (for customer data protection and identity management) and CallidusCloud (for sales performance and CPQ). This strategic integration allows C4X to support a comprehensive set of front-office functions, including: Consumer Data Protection Marketing Commerce Sales Customer Service By tying these solutions t...