The Evolution of CRM: Mastering the C4 Customer Experience

The landscape of customer relationship management (CRM) has undergone a fundamental transformation, moving beyond a singular focus on sales to embrace the entire Customer Experience (CX) lifecycle. At the forefront of this shift is C4 Customer Experience (C4X), an integrated cloud solution designed to modernize how businesses engage with their customers across all front-office functions.


The Power of Integration: Building a Unified Portfolio

C4 Customer Experience is an umbrella term for a robust, combined suite of solutions. Its strength lies in successfully integrating technology from acquired market leaders like Gigya (for customer data protection and identity management) and CallidusCloud (for sales performance and CPQ). This strategic integration allows C4X to support a comprehensive set of front-office functions, including:


Consumer Data Protection

Marketing

Commerce

Sales

Customer Service


By tying these solutions together into a single, integrated portfolio, C4X moves far beyond the limitations of legacy, sales-only CRM products, offering a complete, 360-degree view of the customer.

A Modern Cloud Foundation: SaaS, PaaS, and IaaS

C4X is built for the modern digital enterprise, leveraging the three fundamental layers of cloud computing:

SaaS (Software as a Service): Providing the ready-to-use applications for end-users (the C4X solutions themselves).

PaaS (Platform as a Service): Offering the tools and services needed for developers to build and customize applications on the platform.

IaaS (Infrastructure as a Service): Supplying the underlying computing resources (servers, storage, networking) for maximum scalability and reliability.

This multi-layered cloud foundation ensures the solution is not only robust and mature but also flexible enough to support complex organizational needs.


Seamless Connectivity and Global Reach

A critical feature of C4X is its ability to seamlessly connect with an organization’s existing IT ecosystem. The solution is designed for easy integration with:

ERP (Enterprise Resource Planning) systems

Legacy CRM platforms

Microsoft Outlook

Integration is facilitated using tools like NW Process Integration or Cloud Integration CPI for standard scenarios, and connectors are available for popular middleware like Dell Boomi, Informatica, and MuleSoft for complex application integration. Furthermore, C4C has a global presence, being available in 19 languages as of May 2015, making it a solution fit for multinational corporations.

Master the Future of CX: Training Opportunities

For professionals looking to manage customer relationships in the modern era, the C4 Customer Experience Techno-functional Training is essential. The training aims to create experts capable of leveraging this complete and mature solution.


Who Should Attend:

The course is designed for roles where both business process understanding and technical configuration skills are vital:

Solution Consultants

Application Developers

Integration Consultants

CRM Functional and Technical Consultants

Anyone interested in the future of CRM and Customer Experience

Prerequisites include a basic knowledge of ERP and CRM, alongside foundational knowledge of Sales, Service, or Marketing processes. Practical sessions are provided via a dedicated C4C Tenant, ensuring trainees gain hands-on experience with the platform.

The C4 Customer Experience portfolio represents the new generation of customer relationship management, placing the customer journey—from initial engagement to long-term service—at the heart of the business strategy.

📞 Contact & Registration

Website: www.anubhavtrainings.com

Email: contact@anubhavtrainings.com

Comments

Post a Comment

Popular posts from this blog

Image
    Anubhav Trainings  is an SAP training provider that offers various SAP courses, including SAP UI5 training. Their SAP Ui5 training program covers various topics, including warehouse structure and organization, goods receipt and issue, internal warehouse movements, inventory management, physical inventory, and much more. SAP S/4HANA  is an abbreviation of SAP Business Suite 4 SAP HANA, an enterprise resource planning (ERP) software package. ... It enables organizations to make business decisions informed by real-time insights, machine learning, IoT scenarios, and predictive computing. Pre-requisites 1. Basic knowledge of programming like DDIC, Function Module, Internal Table 2. Basic programming skills 3. Knowledge of Open SQL Why learn and get certified? 1. Learning CDS view will enable developers to build cutting-edge business applications leveraging the proven, reliable technology as well as the robust in-memory capabilities provided by in-memory DB. 2. Accordi...
Read more
Image
   Learn CDS Views, S/4HANA, Fiori Elements with annotations, S/4HANA Code conversion, ABAP On HANA, AMDP, Proxies, and much more. Join us for the free LIVE demo on SAP ABAP on HANA cum S/4HANA Training on 27th Apr 2024 / 7 PM IST Onwards (9.30 AM EDT timezone) Add to your calendar:  https://lnkd.in/ddWc6vGB You can also join on YouTube:  https://lnkd.in/daQzvuhU Call us on +91-84484 54549 Mail us on  contact@anubhavtrainings.com Website:  www.anubhavtrainings.com
Read more
Image
  SAP Build Apps end to end training for professionals | SAP BTP Build Low Code No Code development Key areas you’ll focus on include: 1. Visual Application Development: Learn to create responsive, professional-grade apps using a drag-and- drop interface without needing traditional coding skills. 2. Data Modelling and Management: Explore how to build data models, connect to external data sources, and manage in-app data flows for dynamic application behavior. 3. Logic and Automation: Understand how to use visual logic tools to define user interactions, business rules, and automated workflows within your apps. 4. System Integration: Discover how to integrate your applications with SAP systems (such as SAP S/4HANA, SAP BTP) and external APIs to extend functionality. 5. Deployment and Collaboration: Learn how to test, publish, and share your applications across teams, while collaborating efficiently through version control and lifecycle management. By the end of this course, you’l...
Read more