The Power of Integration: Building a Unified Portfolio

C4 Customer Experience is an umbrella term for a robust, combined suite of solutions. Its strength lies in successfully integrating technology from acquired market leaders like Gigya (for customer data protection and identity management) and CallidusCloud (for sales performance and CPQ). This strategic integration allows C4X to support a comprehensive set of front-office functions, including:

Consumer Data Protection

Marketing

Commerce

Sales

Customer Service

By tying these solutions together into a single, integrated portfolio, C4X moves far beyond the limitations of legacy, sales-only CRM products, offering a complete, 360-degree view of the customer.

A Modern Cloud Foundation: SaaS, PaaS, and IaaS
C4X is built for the modern digital enterprise, leveraging the three fundamental layers of cloud computing:

SaaS (Software as a Service): Providing the ready-to-use applications for end-users (the C4X solutions themselves).

PaaS (Platform as a Service): Offering the tools and services needed for developers to build and customize applications on the platform.

IaaS (Infrastructure as a Service): Supplying the underlying computing resources (servers, storage, networking) for maximum scalability and reliability.

This multi-layered cloud foundation ensures the solution is not only robust and mature but also flexible enough to support complex organizational needs.

Seamless Connectivity and Global Reach
A critical feature of C4X is its ability to seamlessly connect with an organization’s existing IT ecosystem. The solution is designed for easy integration with:

ERP (Enterprise Resource Planning) systems

Legacy CRM platforms

Microsoft Outlook

Integration is facilitated using tools like NW Process Integration or Cloud Integration CPI for standard scenarios, and connectors are available for popular middleware like Dell Boomi, Informatica, and MuleSoft for complex application integration. Furthermore, C4C has a global presence, being available in 19 languages as of May 2015, making it a solution fit for multinational corporations.

Master the Future of CX: Training Opportunities
For professionals looking to manage customer relationships in the modern era, the C4 Customer Experience Techno-functional Training is essential. The training aims to create experts capable of leveraging this complete and mature solution.

Visit our website to register now: anubhavtrainings.com

For inquiries, please contact us via email at contact@anubhavtrainings.com.

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